With the help of doctors and nutritionists, Grimmer turned to genetic testing and blood work for insight into his personal dietary needs. In his 40s, he found himself 50 pounds heavier and on the precipice of serious health problems. But when he got busy running an organic baby-food company, fitness and nutrition fell to the wayside. In his early 30s, Grimmer was a triathlete, and chose foods to fuel his training and the grueling races that followed. In an essay called “The Personalized Nutrition Revolution Starts Now,” Grimmer explained why he created Habit. Finally, there is an app that allows you to share your “Habit journey” and connect with other “like-bodied wellness-seekers”. The company will even prepare and deliver meals tailored to your personal nutrition profile. You can then contact one of Habit’s registered dietitians for further guidance. The test results, combined with self-reported health information and goals, are fed into Habit’s “nutrition intelligence engine” to determine which foods and nutrients are best for your body. The six-step process “to a better you” begins with a home test kit to collect samples of your blood and DNA, which you send to a lab for analysis. “Habit’s optimal goal is to increase people’s understanding of their bodies from a systems biology perspective and what foods and nutrients work best for them, helping them achieve optimal health,” Neil Grimmer, founder and CEO of Habit, said in an email. But Habit is optimistic that its “patent-pending and proprietary platform,” which considers more than 60 biomarkers, can make good on its promise. Some researchers in the field of nutrition genomics are skeptical, suggesting that even if the concept holds promise, the science has not advanced enough to allow companies to craft an optimal diet for any given person. This is the type of “personalized nutrition” information based on DNA and blood analysis that Habit, a new California-based company, will soon be delivering to health-conscious consumers - with a salmon fillet and avocado on the side. Perhaps you’re a “protein seeker.” Maybe eggs are your “hero food,” or it might be spinach.
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